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Official Blizzard Entertainment is Blizzard Entertainment's centralized account system for all their online games including World of Warcraft. For the time being the old site is still online for usage at (the EU version is no longer available).


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Less, more Blizzard

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Blizzard is moving away from using the "" name for feature branding purposes and using "Blizzard" instead. Some early examples are "Blizzard Streaming" and "Blizzard Voice".[1] The new name for hasn't been formally announced.

Due to the slow transition away from using the brand for some form of "Blizzard" branding, it is not clear how much of Blizzard web properties will stay and how much will transition to some other name.[2][3] However, as of mid-late 2017, the transition will feature a "Blizzard" brand of some sort before disappears, which may add confusion before clarity.[4] The preventing of comments to the announcement article[4] and lack of detail makes it anyone's guess what the changes will look like. The gaming media consensus appears to think that Blizzard is pulling back from the rebranding.[5][6][7][8]

Top of website as of Aug 2017 API

Main article: API

A way to programmatically get data from via the web. Balance

Main article: Balance

Starting with the Diablo III beta test, a new feature called Balance is available to store virtual currency purchased with real money to buy game-related services (character transfers, digital products like companions and mounts, and previously to purchase items in Diablo III's now removed real-money auction house). desktop app

Main article: desktop app

A multi-launcher hub for Blizzard games that gives new and status info. Gift Card

Main article: Gift Card

A plastic or virtual gift card for use in recharging your Balance. Mobile Authenticator

Main article: Mobile Authenticator

A mobile authenticator app for Blizzard games. Shop

Main article: Shop

Online store for Blizzard virtual goods. See Blizzard Gear for info on the store for physical goods.

World of Warcraft

Account merge available

Since spring 2009 World of Warcraft players can merge their accounts with their account. The procedure is as followed, note that it cannot be reversed:

These steps may have changed.

  1. Create a account
  2. Click the "Merge World of Warcraft account"
  3. Enter your World of Warcraft details
  4. Click the confirm button
  5. You now login with your account in World of Warcraft.

Required merge

On Oct. 12, 2009, it was announced that WoW accounts would need to be converted into accounts within 30 days. This is mandatory, as a account will be required to log into the game after Nov. 11, and anyone who wants to start a new WoW account has to make a account first. Anyone who had converted their account before Nov. 11 would be mailed in-game a new penguin companion in thanks for converting early, starting later the week of the announcement.[9] The first Inv egg 02.png [Unhatched Mr. Chilly] companions were mailed to players three days later, on Oct. 15, 2009.

Once your WoW account has been converted, the current expansion that you play will show up as a 'merged game' in your account. If your WoW account has an authenticator attached to it, it will also be transferred over.

New Community Sites

On Dec. 4, 2010, it was announced that the World of Warcraft community sites (previously at and would now be hosted on[10][11]

Change of look

Around mid-January 2014, the look of the front page blog listing and the bylines on the World of Warcraft community sites. The listing added larger thumbnails on the left and the bylines were simplified (originally in the US form "by author month #, year hh:mm AM/PM TZ" and changed to "author MM/DD/YYYY"; EU form "by author # month YYYY hh:mm TZ" and changed to "author DD/MM/YYYY").

Old Games

If you still have your old Blizzard games, you can add (US, EU) their (CD-)key to your account so the both are linked together.

Starcraft II beta opt-in

When the Starcraft II beta was upcoming, Blizzard allowed people with a account to opt-in for it. However they require you to have at least 1 Blizzard game linked with your account.


Your account is directly linked to your Blizzard Store account and purchases should show up on your account. So far Balance cannot be used to purchase from the Blizzard Store.[12]


  • Many features of the old community sites have not been added back.
    • There were many pages describing basic aspects like item quality, intros to in-game holiday events, zone level recommendations, and maps.
  • Not all lore pages on the old community sites have been added back.
  • Search has less functionality in some areas than old community sites.
    • There is no advanced search (not requiring special codes) for the forums.
  • New versions of previous Blizzard single-player games (Diablo III, StarCraft 2) are now force to connect to for authentication continuously while playing the game, even when no actual gameplay content is being provided over the network.



Account security: General tips - World of Warcraft (WoW) /

By BlizzardTutorial



  • Chrome 50 (through 53?) cannot log into[13][14]
  • For previously single-player games, also serves as the authentication web site to play recent Blizzard games.[citation needed]


See also

External links

Main site








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