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Who is behind this plague of passion?

Orc lovers

The goblin Cupid Kwee Q. Peddlefeet.

"Love is in the Air" is a seasonal event that takes place around Valentine's Day (around first week of February and lasts about 2 weeks). The first "Love is in the Air" event occurred in 2006, and was repeated each year since. 2010 saw this event significantly changed. See Love is in the Air 2009 for details of the previous version of this event. In 2012, as one of their most romantic gestures (/sarcasm), Blizzard announced some specific customer support policies for this event.

In 2021, Love is in the Air was held from February 12th to February 26th.

From Battle.net:[2]

Love and adoration are in the air in the major cities of Azeroth… and in celebration of the occasion, you’re invited to share candy, perfume, and gifts with guards, townsfolk, and other players for special rewards.
However, a strange "love sickness" seems to cloud the hearts of many of Azeroth’s people. Is this widespread incident simply an outbreak of amore? Or will you and your fellow brave adventurers uncover a dark secret behind this plague of passion?

From the old official site:[3]

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.
The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

Dates

It appears that Blizzard moves the dates of this event to happen around the real-life Valentine's Day on which this event is based. However, the date ranges sometimes vary whereas Valentine's Day is always on February 14th. When the event was introduced it lasted for 6 days, but was increased to roughly 2 weeks in 2010.

Year Love is in the Air dates
2007, 2008, 2009 February 11 - February 16
2010         February 07 - February 20
2011 February 06 - February 20
2012 February 05 - February 18
2013 February 11 - February 24
2014 February 10 - February 24
2015 February 02 - February 16
2016 February 15 - February 29
2017 February 7 - February 21
2018 February 2 - February 16
2019 February 12 - February 26

New for 2019

Updates for this year (circa World of Warcraft: Battle for Azeroth Patch 8.1):[4]

With the increased level cap in World of Warcraft: Battle for Azeroth comes new places to farm for Inv misc gem sapphire 01.png [Lovely Charms]. Some notable places include Inv misc gem sapphire 01.png [Lovely Charm]:

New for 2018

Updates for this year (circa World of Warcraft: Legion Patch 7.3.5):[5]

New for 2017

Updates for this year (circa World of Warcraft: Legion Patch 7.1.5):[6]

Items

The Crown Chemical Co. is in town! Items can be purchased from the Lovely Merchant in each major city for Inv valentinescard01.png [Love Tokens]. Tokens can be purchased with Inv jewelry necklace 43.png [Lovely Charm Bracelets] and are rewarded by several quests. The bracelets are created from ten Inv misc gem sapphire 01.png [Lovely Charms].

To collect Lovely Charms, players must have the Inv box 04.png [Lovely Charm Collector's Kit] in their inventory, which is available from Kwee Q. Peddlefeet. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Item Cost Notee
Inv valentinescard01.png [Love Token] 1 Lovely Charm Bracelet (from vendor; quests return x5 rate)
Inv jewelry talisman 03.png [Lovely Rose] x5 5 Love Token
Inv inscription inkgreen03.png ["Bravado" Cologne] x5 1 Love Token
Inv inscription inkgreen02.png ["STALWART" Cologne] x5 1 Love Token
Inv inscription inkgreen04.png ["Wizardry" Cologne] x5 1 Love Token
Inv inscription inkpurple02.png ["Forever" Perfume] x5 1 Love Token Money achievement.png Flirt With Disaster
Inv inscription inkpurple04.png ["Enchantress" Perfume] x5 1 Love Token Money achievement.png Flirt With Disaster
Inv inscription inkpurple03.png ["VICTORY" Perfume] x5 1 Love Token Money achievement.png Flirt With Disaster
Inv valentinescandysack.png [Bag of Heart Candies] 2 Love Token Money achievement.png Be Mine!
Inv box 02.png [Box of Chocolates] 10 Love Token Money achievement.png Sweet Tooth / Money achievement.png Lonely?
Inv misc dust 04.png [Handful of Rose Petals] x5 2 Love Token Money achievement.png Fistful of Love / Money achievement.png Flirt With Disaster
Inv valentinepinkrocket.png [Love Rocket] x5 5 Love Token Money achievement.png The Rocket's Pink Glare
Inv ammo arrow 02.png [Silver Shafted Arrow] x5 5 Love Token Money achievement.png Shafted!
Inv ammo arrow 02.png [Truesilver Shafted Arrow] 40 Love Token Money achievement.png Perma-Peddle
Inv box 02.png [Lovely Dress Box] 20 Love Token Money achievement.png Lovely Luck Is On Your Side
Inv box 01.png [Dinner Suit Box] 20 Love Token
Inv misc basket 01.png [Romantic Picnic Basket] 10 Love Token Money achievement.png Lonely?
Inv crate 03.png [Love Fool] 10 Love Token Money achievement.png I Pitied The Fool
Ability deathknight heartstopaura.png [Sturdy Love Fool]** 100 Love Token
Inv misc love gondola.png [Love Boat]* 270 Love Token
Ability hunter pet tallstrider.png [Swift Lovebird] 270 Love Token
* Added in 2017 with World of Warcraft: Legion Patch 7.1.
** Added in 2017 with World of Warcraft: Legion Patch 7.1.5.

The Love is in the Air vendors will pay one Love Token for your Lovely Charm Bracelets. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

Quests

There are several daily quests and a quest chain during the holiday.

A Gift for ...

A daily quest from Kwee Q. Peddlefeet offering a gift (a Lovely Charm Bracelet) to the leader of the capital city. Receive 5xInv valentinescard01.png [Love Token] and a consumable card that provides a buff to a core stat for an hour.

Alliance Horde Reward
A Gift for the High Priestess of Elune A Gift for the Warchief Agility
A Gift for the King of Stormwind A Gift for the Banshee Queen Intellect
A Gift for the Lord of Ironforge A Gift for the High Chieftain Stamina
A Gift for the Prophet A Gift for the Regent Lord of Quel'Thalas Spirit

Sampling

Throw out 10 samples and receive 5xInv valentinescard01.png [Love Token]

Crown Chemical Co. Contraband

  1. A [1-80] Uncommon Scents or H [1-80] Uncommon Scents (optional)
  2. A [1-80] Something Stinks or H [1-80] Something Stinks
  3. A [1-80] Pilfering Perfume or H [1-80] Pilfering Perfume
  4. A [1-80] Fireworks At The Gilded Rose or H [1-80] Snivel's Sweetheart
  5. A [1-80] Hot On The Trail or H [1-80] Hot On The Trail
  6. A [1-80] A Friendly Chat... or H [1-80] A Friendly Chat...
  7. Then, a level-appropriate daily quest:
    • A [5-13 Daily] Crushing the Crown or H [5-13 Daily] Crushing the Crown
    • A [14-22 Daily] Crushing the Crown or H [14-22 Daily] Crushing the Crown
    • A [23-31 Daily] Crushing the Crown or H [23-31 Daily] Crushing the Crown
    • A [32-40 Daily] Crushing the Crown or H [32-40 Daily] Crushing the Crown
    • A [41-50 Daily] Crushing the Crown or H [41-50 Daily] Crushing the Crown
    • A [51-60 Daily] Crushing the Crown or H [51-60 Daily] Crushing the Crown
    • A [61-70 Daily] Crushing the Crown or H [61-70 Daily] Crushing the Crown
    • A [71-80 Daily] Crushing the Crown or H [71-80 Daily] Crushing the Crown
    • A [81-85 Daily] Crushing the Crown or H [81-85 Daily] Crushing the Crown
  8. N [78-80] Man on the Inside (optional)
  9. N [75-80D Daily] You've Been Served
  10. A [80] Something is in the Air (and it Ain't Love) or H [80] Something is in the Air (and it Ain't Love)

Event boss

For 2010, the Love is in the Air event now also features an event boss: Combat Elite MobApothecary Hummel (with Combat Elite MobApothecary Baxter and Combat Elite MobApothecary Frye)

As of 2011, to queue for the dungeon, you can use Dungeon Finder or talk to the Steamwheedle Shyster in Stormwind City (outside Trade District Auction House) or in Orgrimmar (near Grommash Hold). You will receive a Inv valentinesboxofchocolates02.png [Heart-Shaped Box] for defeating the daily holiday boss (and his helpers).

The optional quest N [78-80] Man on the Inside leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations. There you can find a goblin agent who gives you N [75-80D Daily] You've Been Served. When turning that quest in at Apothecary Hummel, he and his two companions will aggro. They are all level 82 (elite) and have about 260k health. When the proper strategy is followed, these should not pose a problem for a well-geared 5-man group.

Bouquet of Roses

During the 2009 event of "Love is in the Air", the [Bouquet of Ebon Roses] was introduced for those characters with access to Northrend.

The [Bouquet of Ebon Roses] showers the character with black rose petals and drops from:

Due to an issue not allowing the Ebon Roses to get the Fistful of Love achievement as intended, there was a hotfix that replaced them with the [Bouquet of Red Roses].[7]

Achievements

The meta-achievement for Love is in the Air is Achievement worldevent valentine.png [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

*Not a requirement of the meta-achievement Achievement worldevent valentine.png [Fool For Love]

Media

Videos

Commercial

In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[8]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

References

  1. ^ World Events. Wowhead.
  2. ^ Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (US).
       Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (EU).
  3. ^ Love is in the Air (US) archive page. Web.Archive.org. Archived from the original on 2010-11-07.
       Love is in the Air (EU) archive page (En). Web.Archive.org. Archived from the original on 2010-09-25.
  4. ^ perculia 2019-02-12. Love is in the Air 2019 Holiday Updates and Guide. Wowhead News.
  5. ^ perculia 2018-02-02. Love is in the Air 2018 Holiday Updates and Guide. Wowhead News.
  6. ^ Love is in the Air (February 7 - February 21). Wowhead. Retrieved on 2017-02-10.
  7. ^ Bouquet of Red Roses #47 by Kisirani 2009/02/12 03:09:00 AM
  8. ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18.

Patch changes

Icon-time.svg This section concerns content that is out-of-date.
  • World of Warcraft: Cataclysm Patch 4.0.6 (8-Feb-2011):
  • World of Warcraft Hotfix (2010-09-02): "Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill."
  • World of Warcraft: Wrath of the Lich King Patch 3.3.0 (08-Dec-2009): This event has been reworked.
  • World of Warcraft Patch 1.9.3 (07-Feb-2006): Added.

See also

External links


Official


Guides
2019
2018
2017
2014
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2012
2011
2010
2009
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