This wiki contains inaccurate and out-of-date information. Please head over to for more accurate and up-to-date game information.



The Samwise icon in WoW.

Samwise Didier at WWI 2008.


Sam "Samwise" Didier is the Art Director[1] at Blizzard Entertainment. Among the veteran Blizzard employees, Samwise Didier has been a consistent artist for many years, and recently his style has been the artistic direction of choice for all Blizzard franchises.

Didier's greatly exaggerated physiques and vibrant, bright color palette has dictated the artistic style of Warcraft III, World of Warcraft, and even the now defunct StarCraft: Ghost. Didier has also designed and drawn many of the graphical icons found in Warcraft III and World of Warcraft, and even provided some voicework for both.

Samwise is the frontman of Level 80 Elite Tauren Chieftain, the band of Blizzard employees that played at BlizzCon and the 2008 edition of WWI.

Samwise also voiced Samuro in Heroes of the Storm.[2]

Away from Blizzard, Samwise is responsible for much of the album art of Swedish power metal band HammerFall.

"Basically, he's a WoW icon in every sense of the word." - (Mike Schramm)

Other works

Note: This is a generic section stub. You can help expand it by clicking Sprite-monaco-pencil.png Edit to the right of the section title.

Personal touches

Didier has a heavy fixation on pandas, which he explains in the launch episode of BlizzCast, among other things;

"...for some reason, I decided to do like a panda guy because, actually, also like 'Samwise', 'Panda' is my nickname because I’m kind of a big hairy bear dude, but I’m not very fearsome. <Laughs> So I got the nickname “Panda.”"

Through this personal link, Didier became responsible for the creation of the pandaren, a race originally regarded by fans — and used by Blizzard — as a " April Fools joke", but still with legitimacy within the lore. He had originally created the race for his daughter soon after her birth.

Among other things, panda icons also appeared accompanying much of Samwise's art, and could be seen in Warcraft III as the emblem adorning night elf demon hunters' warblades. Much of the pandaren culture, dress, society, and weapons were inspired by samurai and Hong Kong martial arts films, both of which Didier greatly appreciates.

  • Warcraft III - when certain paladins cast spells, they open their books to do so. Upon inspection, the interior of these books read "Sam" on a page.
  • Warcraft III - an in-game cube skin unused by any unit in game has Samwise's face on all sides, named "Sammy!".
  • Warcraft III - Samwise's face is used as an icon and unit model that can be accessed from World Editor. The model is a cube with his face on the faces.
  • Warcraft III - Samwise's face was also used on a kobold model in the WorldEditor.
  • Warcraft III - the ashes that form after the usage of the Blood Mage's Flame Strike ability has a pattern of a panda's face.
  • Warcraft III and World of Warcraft - several classy items in both games have an icon depicting a scepter with a decorative "SD", likely standing for Samwise Didier.
  • World of Warcraft - his face is also seen in as an icon for spells and abilities that do not have an image associated with them (see top left). For instance, several spells cast by quest givers use this icon. Since they are not "real" spells, they use this as the icon. They can be visible if you turn on "Show Enemy Spellcast Bar" and target the NPC during casting. Various GM exclusive spells also share this Icon.


External links


Sons of the Storm features galleries of several Blizzard artists, Samwise included: