Soon™: Copyright pending 2004-2021 Blizzard Entertainment, Inc. All rights reserved. "Soon™" does not imply any particular date, time, decade, century, or millennia in the past, present, and certainly not the future. "Soon" shall make no contract or warranty between Blizzard Entertainment and the end user. "Soon" will arrive some day, Blizzard does guarantee that "soon" will be here before the end of time. Maybe. Do not make plans based on "soon" as Blizzard will not be liable for any misuse, use, or even casual glancing at "soon."
Soon (Not Soon™)
Another common term implemented by Blizzard often misleading players into excitement for future content. "Very Soon™" is guaranteed to arrive between now and the end of time with a higher chance of arriving on the "now" half of the time table. Although this means closer to now than "soon" there is no guarantee that you will live long enough to see the content finally release.
- Now ←----------- Very Soon™ -------- Soon (Not Soon™) -------- Soon™ -------- Soon-ish™ --------→ End of Time
On Febuary 19, 2010, Nethaera used the term "Soon-ish" with regards to the next release of information pertaining to Cataclysm. Current speculation believes "Soon-ish™" to exist between "Soon™" and "End of Time." The term was used again in mid-2014 when referring to the availability of World of Warcraft: Warlords of Draenor Collector's Edition.
Time expectations like Soon™
Bashiok actually helpfully defined the time expectation once without resorting to a variation on "Soon™", but it was not a reason for optimism: "sometime between next Monday and when the Moon escapes the Earth’s orbit!"
Blizzard's Official Definition of Soon
“Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” "future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.“
- ^ Freckles 2006-11-08. I know Blues hate this question.... Retrieved on 2009-03-27.
- ^ Nethaera 2010-02-19. How does Blizz plan to update the cities?. Archived from the original on 2010-02-19. Retrieved on 2010-02-20.
- ^ Blizzard Entertainment 2014-06-17. Pre-purchase WoD at Selected Retailers from June 17!. World of Warcraft official game site (EU).
- ^ Bashiok 2011-02-07. Ask Creative Development - Round II #1715]. Archived from the original on 2011-02-07. “Expect answers sometime between next Monday and when the Moon escapes the Earth’s orbit!”
- ^ Blizzard 2009-12-21. Blizzard Entertainment Press Release. Retrieved on 2009-12-21.